Outbound & B2B GTM EngineeringOleg Tomenko

Outbound & B2B GTM EngineeringOleg Tomenko

Cold EmailB2B Lead Generation

Let's build a lead generation engine for your B2B company.

Roadmap

Stage 1. Setup & Launch (3 weeks)

🏄🏻‍♂️ Onboarding

Understanding the product/services and analysis of the existing clients/case studies. Our goal is to pick the most relevant and responsive target market. We define hypotheses to test Portrait, Persona, and Proposal (what companies are you targeting, who are the people inside the companies, and what’s the offer).

🎯 Setting the targets

How many opportunities do you need monthly? How many contacts should we reach to achieve the determined number of opportunities? We consider the target market, industry benchmarks, your current setup, and previous outbound experience.

📝 Building the prospects lists

Based on targets and hypotheses, we find contacts to reach out to, verify emails, enrich them, and upload them to the sending tool.

🛠️ Setting up an infrastructure

Based on targets, we buy and set the necessary number of backup domains and mailboxes to ensure the best deliverability and run campaigns at scale.

🖋️ Copywriting and setting up campaigns

We craft email sequences & subsequences (with A/B options, Spintax, and AI personalization).

🚀 Launch

After the reviewing and 2-3 weeks warmup, we hit the start button.


Stage 2. Test and analyze (1-2 months)

👀 Monitoring

We monitor campaigns' performance daily in terms of open rates, bounce rates, and reply rates. We also check which messages work best in A/B tests and set deliverability parameters. 

📨 Inbox management

We work with different types of replies, unsubscribe/block people, work with subsequences, handle “not now” replies, and transfer opportunities to you.

⚙️ Automation

Usually, we sync the cold email tool with your CRM so that you can receive notifications and leads in your CRM straight away.

🆕 New campaigns

We can pick new hypotheses to test or add more contacts to the existing campaigns.


Stage 3. Scale

📝 New prospect lists building

If we see that some hypotheses work, we search and add more contacts to it based on specific criteria.

📈 Scaling an email infrastructure

If necessary, buy additional backup domains/mailboxes to make a rotation or send more emails.

💜 Lead nurturing

Build lead nurturing/content nurturing strategies to work with leads who are not ready to buy yet.

🆕 New campaigns

We can pick new hypotheses to test.

How To Start

Quick company analysis

● Service description (what do you sell)● ICP (who are your customers)● Ticket size● Success stories● Current lead sources● Previous outbound results● Mailboxes/domains/tools setup

Action plan

Based on the analysis, we build a custom action plan for your outbound success, divided into monthly milestones. 

Start working

After discussing and agreeing upon the plan, we sign the agreement and start working after the first prepayment.

Tools We Use

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Results

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Target: OpportunitiesResult: 48 opportunities for 2 months

B2B ROAS Measurement platform

Portrait:Marketing AgenciesBig brands spending 1M+ on Ads yearly
Persona:CMO, President of Marketing, Head of Marketing

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Target: OpportunitiesResult: 15-20 opportunities monthly

B2B Design SaaS

Portrait:German Enterprises
Persona:CEOManaging DirectorVP of Sales

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Target: demosResult: 28 demos/month

SaaS company

Portrait:EU-located startup foundersPre-seed+ stageIT
Persona:CEO

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Target: leads
Result: 10-16 leads/month

IT Software company

Portrait:Transportation and logistics companies US, EU
Persona:CEO, CTO, CBDO

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Target: event meetingsResult: 1.4K sent, 499 replies, 93 meetings (3 reps)

SaaS company

Portrait:Event-registered startup foundersPre-seed+ stageIT
Persona:CEO, Founder, CMO

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Target: calls with investorsResult: 213 emails sent, 38 replies, 55 deck views

Online Media

Portrait:VC fundsCanada/USSeed/Series A
Persona:Sports, Media, Female-led, Gaming

FAQ

  • How much does it cost to try cold email outreach?

    We charge a monthly retainer. Sometimes, there is an option to work around retainer plus a fee for each interested reply. On average, about $2-3K per month. 

  • Do I need to buy the cold email tool?

    By default, no. We set up a separate workspace for you in Instantly.ai, which you'll have access to during our cooperation. However, if you prefer to keep all your campaigns, leads, and messages in your own account, we can either use your current tool or set up a new Instantly account at a discounted rate.

  • Do I need to pay for Apollo or any other tools?

    By default, no. It’s included in the prospect list building cost. However, most of our clients want to own the setup. We would be happy to use your data sources or tools if you already pay for them. It does not affect the service pricing.

  • Do you guarantee the number of monthly leads or meetings?

    We don’t offer a guarantee, but we use a pay-per-lead + retainer model, meaning you pay a small retainer plus a fee for every interested reply

  • How many opportunities can you generate per month?

    Depends on your market, offer, and budget. Minimally we target 20-30 opportunities/month.

  • My budget for cold email is <1000$/month. What do you suggest?

    We can work in session mode at $200 per hour. You'll invest your time in building everything, while I guide you through implementing best practices.