Cold email lead generation

TAM-wide outreach

We reach out to all ICP-fit companies in your market. New hypotheses are tested monthly, based on campaign insights and feedback from your sales team.

Trigger-based & Intent-driven campaigns

We set up automated campaigns based on real-time signals that indicate buying intent across your market.

Ad-hoc campaigns

Hyper-targeted campaigns crafted manually, based on specific events in your market and industry.

Lead Nurturing(add-on)

When leads aren’t ready to buy yet, we set up nurturing email campaigns to keep you on their radar - so you’re the first they think of when the time comes.

Website visitors
(add-on)

Identify, score, and reach out to every ICP-fit visitor on your website - on autopilot.

Stage 1. Setup & Launch (3 weeks)

🏄🏻‍♂️ Onboarding

Understanding the product/services and analysis of the existing clients/case studies. Our goal is to pick the most relevant and responsive target market. We define hypotheses to test Portrait, Persona, and Proposal (what companies are you targeting, who are the people inside the companies, and what’s the offer).

🎯 Setting the targets & hypotheses

How many opportunities do you need monthly? How many contacts should we reach to achieve the determined number of opportunities? We consider the target market, industry benchmarks, your current setup, and previous outbound experience.

📝 Building the prospects lists

Based on targets and hypotheses, we find contacts to reach out to, verify emails, enrich them, and upload them to the sending tool.

🛠️ Setting up an infrastructure

Based on targets, we buy and set the necessary number of backup domains and mailboxes to ensure the best deliverability and run campaigns at scale.

🖋️ Copywriting and setting up campaigns

We craft email sequences & subsequences (with A/B options, Spintax, and AI personalization).

🚀 Launch

After the reviewing and 2-3 weeks warmup, we hit the start button.

Stage 2. Test and analyze (1-2 months)

👀 Monitoring

We monitor campaigns' performance daily in terms of open rates, bounce rates, and reply rates. We also check which messages work best in A/B tests and set deliverability parameters.

📨 Inbox management

We work with different types of replies, unsubscribe/block people, work with subsequences, handle “not now” replies, and transfer opportunities to you.

⚙️ Automation

Usually, we sync the cold email tool with your CRM so that you can receive notifications and leads in your CRM straight away.

🆕 New campaigns

We pick new hypotheses to test or add more contacts to the existing campaigns.

Stage 3. Establish and scale

📝 New prospect lists building

If we see that some hypotheses work, we search and add more contacts to it based on specific criteria.

📈 Scaling an email infrastructure

If necessary, buy additional backup domains/mailboxes to make a rotation or send more emails.

💜 Lead nurturing

Build lead nurturing/content nurturing strategies to work with leads who are not ready to buy yet.

🆕 New campaigns

Pick new hypotheses to test.

Testing markets for smarter expansion

We helped a B2B Employment Agency expand beyond local outreach by launching multilingual campaigns across 6 countries and 4 industries - generating 25+ opps in 1 month and delivering market insights to guide expansion strategy.

Turned founder outreach into GTM system

We helped a co-founder of Marketing Measurement platform turn fragmented outbound into a structured system - generating 48 qualified leads (~$57K pipeline) in 2+ months, later handed off to the CRO with closed deals from major industry players.

Using outbound insights to reshape product

The founder of AI-based Support SaaS hired us to build a full outbound system. We set it and ran it for 4 months, generating 10-13 leads/month - then handed it off to an internal SDR.This freed up the founder to focus on the product, while outbound insights helped reshape product positioning.

Secured investor meetings for a media startup

A media startup seeking investment needed to reach the right VCs. We built a targeted outreach campaign - qualifying investors, aligning their thesis with the startup’s strengths, and using a tailored pitch deck – securing multiple interviews with highly relevant funds, achieving a 17.8% reply rate and 43% pitch deck open rate.

Booked 93 meetings ahead of major startup event

For a company attending a major international startup event, we ran targeted email and LinkedIn outreach to exhibitors, mentors, speakers, and attendees identified via LinkedIn - achieving a 16% reply rate and booking 93 meetings for three team members, each focused on their own ICP.

How much does it cost to build such system?
We charge a monthly fee depending on volume and setup, starting from €2199.
Do I need to buy the cold email tool?
By default, no. We set up a separate workspace for you in Instantly.ai, which you'll have access to during our cooperation. However, if you prefer to keep all your campaigns, leads, and messages in your own account, we can either use your current tool or set up a new Instantly account at a discounted rate.
Do I need to pay for Apollo or any other tools?
By default, no. It’s included in the prospect list building cost. However, most of our clients want to own the setup. We would be happy to use your data sources or tools if you already pay for them. It does not affect the service pricing.
Do you guarantee the number of monthly leads or meetings?
We don’t offer a guarantee. "Pay-per-meeting" or "pay-per-lead" are another types of models.
How many opportunities can you generate per month?
Depends on your market, offer, and budget. Usually we target 20-30 opportunities/month.
My budget for cold email is <1000$/month. What do you suggest?
We can work in session mode at $200 per hour. You'll invest your time in building everything, while I guide you through implementing best practices.

Services
Cold Email B2B Lead Generation systemRevOps & Clay implementationCoaching

ToolsCold Email Volume CalculatorPortrait-Persona-Proposal Framework

46 cold email mistakes

Check if you're doing outbound the right way

Services
Cold Email B2B Lead Generation systemRevOps & Clay implementationCoaching

ToolsCold Email Volume CalculatorPortrait-Persona-Proposal Framework

46 cold email mistakes

Check if you're doing outbound the right way

Cold EmailB2B Lead Generation system

Roadmap

We charge a monthly fee depending on volume and setup, starting from €2199.

Do I need to pay for Apollo or any other tools?

By default, no. It’s included in the prospect list building cost. However, most of our clients want to own the setup. We would be happy to use your data sources or tools if you already pay for them. It does not affect the service pricing.

Do you guarantee the number of monthly leads or meetings?

We don’t offer a guarantee. "Pay-per-meeting" or "pay-per-lead" are another types of models.

How many opportunities can you generate per month?

Depends on your market, offer, and budget. Usually we target 20-30 opportunities/month.

My budget for cold email is <1000$/month. What do you suggest?

We can work in session mode at $200 per hour. You'll invest your time in building everything, while I guide you through implementing best practices.