Tomenko GTM

Cold EmailB2B Lead Generation

Lead generation system is a core part of your go-to-market strategy - and it needs to be done right.

Lead generation system

We don’t run random one-off campaigns - our goal is to build an outbound system that consistently brings you leads, insights, and brand awareness.

TAM-wide outreach

We reach out to all ICP-fit companies and decision-makers in your market to test hypotheses, capture insights, and build pipeline at scale. 

Trigger-based & Intent-driven campaigns

We detect and act on real-time signals that indicate buying intent, reaching out to companies exactly when they’re most likely to need your solution.

Lookalike campaigns

We identify companies similar to your best customers and run targeted outreach to engage them with what already works.

Lead Nurturing

When leads aren’t ready to buy yet, we set up nurturing campaigns to keep you on their radar - so you’re the first they think of when the time comes.

AI Agents

AI agents help us gather, score, and activate data, prioritize companies, craft highly personalized messages, and continuously improve the outbound engine.

Linkedin

We use LinkedIn as a complementary channel to run hyper-targeted campaigns, add extra touchpoints, and nurture leads.

Roadmap

Stage 1. Setup & Launch (3 weeks)

🏄🏻‍♂️ Onboarding

Understanding the product/services and analysis of the existing clients/case studies. Our goal is to pick the most relevant and responsive target market. We define hypotheses to test Portrait, Persona, and Proposal (what companies are you targeting, who are the people inside the companies, and what’s the offer).

🎯 Setting the targets

How many opportunities do you need monthly? How many contacts should we reach to achieve the determined number of opportunities? We consider the target market, industry benchmarks, your current setup, and previous outbound experience.

📝 Building the prospects lists

Based on targets and hypotheses, we find contacts to reach out to, verify emails, enrich them, and upload them to the sending tool.

🛠️ Setting up an infrastructure

Based on targets, we buy and set the necessary number of backup domains and mailboxes to ensure the best deliverability and run campaigns at scale.

🖋️ Copywriting and setting up campaigns

We craft email sequences & subsequences (with A/B options, Spintax, and AI personalization).

🚀 Launch

After the reviewing and 2-3 weeks warmup, we hit the start button.


Stage 2. Test and analyze (1-2 months)

👀 Monitoring

We monitor campaigns' performance daily in terms of open rates, bounce rates, and reply rates. We also check which messages work best in A/B tests and set deliverability parameters. 

📨 Inbox management

We work with different types of replies, unsubscribe/block people, work with subsequences, handle “not now” replies, and transfer opportunities to you.

⚙️ Automation

Usually, we sync the cold email tool with your CRM so that you can receive notifications and leads in your CRM straight away.

🆕 New campaigns

We can pick new hypotheses to test or add more contacts to the existing campaigns.


Stage 3. Scale

📝 New prospect lists building

If we see that some hypotheses work, we search and add more contacts to it based on specific criteria.

📈 Scaling an email infrastructure

If necessary, buy additional backup domains/mailboxes to make a rotation or send more emails.

💜 Lead nurturing

Build lead nurturing/content nurturing strategies to work with leads who are not ready to buy yet.

🆕 New campaigns

Pick new hypotheses to test.

Our tools

We pay ~$2500/month for the tools that make your outbound targeted, relevant, and data-driven - all included in the service fee.

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Case Studies

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Target: OpportunitiesResult: 48 opportunities for 2 months

B2B ROAS Measurement platform

Portrait:Marketing AgenciesBig brands spending 1M+ on Ads yearly
Persona:CMO, President of Marketing, Head of Marketing

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Target: OpportunitiesResult: 15-20 opportunities monthly

B2B Design SaaS

Portrait:German Enterprises
Persona:CEOManaging DirectorVP of Sales

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Target: demosResult: 28 demos/month

SaaS company

Portrait:EU-located startup foundersPre-seed+ stageIT
Persona:CEO

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Target: leads
Result: 10-16 leads/month

IT Software company

Portrait:Transportation and logistics companies US, EU
Persona:CEO, CTO, CBDO

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Target: event meetingsResult: 1.4K sent, 499 replies, 93 meetings (3 reps)

SaaS company

Portrait:Event-registered startup foundersPre-seed+ stageIT
Persona:CEO, Founder, CMO

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Target: calls with investorsResult: 213 emails sent, 38 replies, 55 deck views

Online Media

Portrait:VC fundsCanada/USSeed/Series A
Persona:Sports, Media, Female-led, Gaming

FAQ

  • We charge a monthly retainer depending on volume. 

  • By default, no. We set up a separate workspace for you in Instantly.ai, which you'll have access to during our cooperation. However, if you prefer to keep all your campaigns, leads, and messages in your own account, we can either use your current tool or set up a new Instantly account at a discounted rate.

  • By default, no. It’s included in the prospect list building cost. However, most of our clients want to own the setup. We would be happy to use your data sources or tools if you already pay for them. It does not affect the service pricing.

  • We don’t offer a guarantee. "Pay-per-meeting" or "pay-per-lead" are another types of models.

  • Depends on your market, offer, and budget. Usually we target 20-30 opportunities/month.

  • We can work in session mode at $200 per hour. You'll invest your time in building everything, while I guide you through implementing best practices.