Cold email lead generation

TAM-wide outreach

We reach out to all ICP-fit companies in your market. New hypotheses are tested monthly, based on campaign insights and feedback from your sales team.

Trigger-based & Intent-driven campaigns

We set up automated campaigns based on real-time signals that indicate buying intent across your market.

Ad-hoc campaigns

Hyper-targeted campaigns crafted manually, based on specific events in your market and industry.

Lead Nurturing(add-on)

When leads aren’t ready to buy yet, we set up nurturing email campaigns to keep you on their radar - so you’re the first they think of when the time comes.

Website visitors
(add-on)

Identify, score, and reach out to every ICP-fit visitor on your website - on autopilot.

Stage 1. Setup & Launch (3 weeks)

🏄🏻‍♂️ Product and market analysis

Understanding your product or service and analyzing your existing clients and case studies. Our goal is to identify the most relevant and responsive target market. We define hypotheses to test your ICP, Buyer persona, and Offer – what companies to target, who the right people inside those companies are, and what offer resonates best.

🎯 Set the targets and KPI

How many opportunities do you need monthly? How many contacts should we reach to achieve the determined number of opportunities? We consider the target market, industry benchmarks, your current setup, and previous outbound experience.

📝 Building the prospects lists

Based on targets and hypotheses, we find relevant contacts to reach out to, verify emails, enrich them, and upload them to the sending tool.

🛠️ Setting up domains&mailboxes

Based on targets, we buy and set the necessary number of backup domains and mailboxes to ensure the best deliverability and run campaigns at scale.

🖋️ Copywriting and setting up campaigns

We write personalized copy for each prospect based on individual and company data, making every email feel human and relevant.

🚀 Launch

After the reviewing and 2-3 weeks warmup, we hit the start button.

Stage 2. Test and analyze (1-2 months)

👀 Monitoring

We monitor campaigns' performance daily in terms of open rates, bounce rates, and reply rates. We also check which messages work best in A/B tests and set deliverability parameters.

📨 Inbox management

We handle all types of replies, unsubscribe or block uninterested contacts, manage subsequences, and take care of “not now” responses while transferring real opportunities to you. We also remove burnt mailboxes and connect new ones to keep sending volume and deliverability high.

📈 Weekly Reporting

Every week, on a 15-min call, we’ll walk you through the data, explain the strategy, and outline next steps. You’ll have a complete picture of how the outbound channel works for you.

🆕 2+ campaigns per month

Every month we create at least two new campaigns or adjust existing ones. We monitor how the messaging and offer perform and make necessary updates while maintaining the required daily and monthly sending volume.

Stage 3. Establish and scale (3-6 months)

📝 Double down on what works

If we see that some hypotheses work, we search and add more contacts to it based on specific criteria.

📈 Scaling an email infrastructure

If necessary, buy additional backup domains/mailboxes to make a rotation or send more emails.

💜 Lead nurturing

Build lead nurturing/content nurturing strategies to work with leads who are not ready to buy yet.

🆕 New campaigns

Pick new hypotheses to test.

💵 In the loop with your sales team

We consistently ask feedback from your sales team - how many leads moved to demo, how many were closed, what questions they asked, and why some advanced in the pipeline while others were lost. This helps us adjust your offer, messaging, and target audience.

Data-driven targeting

For each campaign, we use multiple data sources and a scoring system to make sure we contact relevant companies and the right people. We double-check and triple-verify the data.

Personalized messaging that gets replies

For each prospect, we create personalized copy based on both prospect and company data, so the email feels relevant and personal.

Deliverability and infrastructure setup

For all campaigns, we set up the sending infrastructure and monitor deliverability. We run tests to ensure our emails land in the prospect’s inbox and that our mailboxes remain healthy.

We helped a B2B Employment Agency expand beyond local outreach by launching multilingual campaigns across 6 countries and 4 industries - generating 23 opps in 1 month and delivering market insights to guide expansion strategy.

We generated 24 opportunities for AI SaaS in 2 weeks, supporting its launch on several markets across Europe.

We helped a co-founder of Marketing Measurement platform turn fragmented outbound into a structured system - generating 48 qualified leads (~$57K pipeline) in 2+ months, later handed off to the CRO with closed deals from major industry players.

A media startup seeking investment needed to reach the right VCs. We built a targeted outreach campaign - qualifying investors, aligning their thesis with the startup’s strengths, and using a tailored pitch deck – securing multiple interviews with highly relevant funds, achieving a 17.8% reply rate and 43% pitch deck open rate.

For a company attending a major international startup event, we ran targeted email and LinkedIn outreach to exhibitors, mentors, speakers, and attendees identified via LinkedIn - achieving a 16% reply rate and booking 93 meetings for three team members, each focused on their own ICP.

How much does it cost to build such system?
We charge a monthly fee depending on volume and setup, starting from €2199.
Do I need to buy the cold email tool?
By default, no. We set up a separate workspace for you in Instantly.ai, which you'll have access to during our cooperation. However, if you prefer to keep all your campaigns, leads, and messages in your own account, we can either use your current tool or set up a new Instantly account at a discounted rate.
Do I need to pay for Apollo or any other tools?
By default, no. It’s included in the prospect list building cost. However, most of our clients want to own the setup. We would be happy to use your data sources or tools if you already pay for them. It does not affect the service pricing.
Do you guarantee the number of monthly leads or meetings?
We don’t offer a guarantee. "Pay-per-meeting" or "pay-per-lead" are another types of models.
How many opportunities can you generate per month?
Depends on your market, offer, and budget. Usually we target 20+ opportunities/month.
My budget for cold email is <$1000/month. What do you suggest?
We can work in session mode at $200 per hour. You'll invest your time in building everything, while I guide you through implementing best practices.

Services
Build more pipelineFrom pipeline to revenueCoaching

ToolsCold Email Volume CalculatorPortrait-Persona-Proposal Framework

46 cold email mistakes

Check if you're doing outbound the right way

Services
Build more pipelineFrom pipeline to revenueCoaching

ToolsCold Email Volume CalculatorPortrait-Persona-Proposal Framework

46 cold email mistakes

Check if you're doing outbound the right way

Cold EmailB2B Lead Generation system

Roadmap

Data-driven targeting

Personalized messaging that gets replies

Deliverability and infrastructure setup

We charge a monthly fee depending on volume and setup, starting from €2199.

Do I need to pay for Apollo or any other tools?

By default, no. It’s included in the prospect list building cost. However, most of our clients want to own the setup. We would be happy to use your data sources or tools if you already pay for them. It does not affect the service pricing.

Do you guarantee the number of monthly leads or meetings?

We don’t offer a guarantee. "Pay-per-meeting" or "pay-per-lead" are another types of models.

How many opportunities can you generate per month?

Depends on your market, offer, and budget. Usually we target 20+ opportunities/month.

My budget for cold email is <$1000/month. What do you suggest?

We can work in session mode at $200 per hour. You'll invest your time in building everything, while I guide you through implementing best practices.