Multi-Country & Multi-Industry Evergreen Outbound Campaign for a B2B Company

The client wanted to expand into the Polish market and test nearby countries.
We targeted five industries: Manufacturing, Wholesale, Transportation & Logistics, and Hospitality, across five countries: Romania, the Netherlands, Poland, Lithuania, and the Czech Republic, where the client has local sales representatives.
Since most of these countries prefer communication in their native language (with the exception of the Netherlands), we used local-language outreach to improve response rates.

Campaign Setup

We developed copy using variables and industry-specific icebreakers, which were dynamically adapted. Icebreakers were based on company descriptions and tailored to highlight problems our client solves in each sector.
We used Clay as the main engine for:
          ● Company discovery
          ● Persona-based contact search
          ● Workflow automation

A single workflow was created and then replicated for each industry, with adjustments to logic and variables.
To ensure we reached local offices instead of global headquarters, we applied additional location filters during prospecting.

Localization & Copywriting

All outreach copy was written in the native language and reviewed for tone and fluency. We:
          ● Used professional translators
          ● Ran a final QA through OpenAI to review each message with variables inserted

For Polish campaigns, we ensured the use of the vocative case, which is essential for natural and trustworthy communication. Without it, the message risks sounding AI-generated or poorly translated, which lowers credibility.
The messaging approach was non-salesy - instead of pitching, we started conversations around industry-specific challenges and how they are typically solved, asking for permission to continue the dialogue.

Execution

We used the following stack:
          ● Clay for lead sourcing, enrichment, copy creation, randomization, and campaign mapping
          ● Maildoso for email infrastructure
          ● Instantly for sending and email verification

All operations - from discovery to campaign launch - were executed within Clay using language-specific workflows.

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