How To Set Up Google Workspace For Cold Email: Ultimate Guide

This is a step-by-step guide on how to set up Google Workspace mailboxes for your cold email outreach. Instantly now offers a Done-For-You setup where you can do all these steps in a few clicks. 
However, if you've already bought backup domains elsewhere and want to use them, this guide is for you.
As an example, I’ll show you how to create one Workspace for one domain with one mailbox. If you have 3-4 mailboxes, you can add them later, but it’s going to be much easier; you wouldn’t need to set up any domain records because you'd already done this.
I have a domain bought on GoDaddy, olegtomenko.online.

Go to https://workspace.google.com/intl/en/
Add true data about your organization. Please note that you can’t change the business region and company data, like identification number, after the registration. You would need to create a new workspace.

Please note that you can also add multiple domains under one workspace, so it’s not really necessary to create 10-20 workspaces. But to reduce the risks of being blocked for spam (Google can block the entire workspace), I personally created 1-2 domains per workspace max. 
However, I never got blocked for spam.
Then you add the admin email and press “ Create a new Google Workspace acc”

I already have the domain so I put it here.

Then, you’ll create an admin account for the workspace. You can add the next users later.
TIP: Create a separate spreadsheet for all your setup, where you will store the names and passwords. When you have 10, 30, 50 domains, it becomes hard to manage.

Now Google generates an offer for you (it will always be a business plan). I’m accepting it but remember, you’ll need to downgrade to starter later. You have a 14-day free trial.
If you want to change the currency due to your country (if you use your business card to pay), you can also change it on the screen.

Next, you need to input your organization's data (NIP, VAT, etc.). This cannot be changed later. And feel free to add the card for the payment, it will be processed with the test payment.
Welcome to your new account.

Now you’re in admin console.

So the first step is to confirm your domain. If your domain is on GoDaddy, Google, CloudFlare, or Namecheap, the verification should be done automatically. You just need to sign in.

If something is wrong with the verification, you can always verify the domain manually using the verification code. Just use generic instructions (link in picture below).
Then, you need to activate Gmail for the domain, following the same principles.
Now, it’s time to downgrade the subscription.
Find “Billing” on the left menu and select Billing -> Subscription.

Select “Google Workspace Business Standard” and in the next step, choose “Upgrade or downgrade”.

Find “Starter” and press “Downgrade”, then, proceed and pick the flexible plan.

Go to checkout and press “Place order”. You first payment will be in 14 days anyway.

Now, your backup domain is ready to use.
Let’s prepare the mailboxes and connect them to Instantly. I’ll show you how to connect one mailbox, you can generally create 3-4 mailboxes per domain.
Set up a profile picture.
To make your picture appear in all your cold emails when your recipient is also in Gsuite, you should upload it to Google profile and make it visible.

Go to “Manage your google account” or press the pen icon to change the picture.

If you see such message, you need to let users change their picture as a workspace administrator.

Go to Admin Console, Users -> Other Options -> Allow Users to edit profile.

Then enable all checkboxes and save.

Now, go back and change the picture.

Sometimes the visibility is set to “People you interact with”. You need to change it to “Visible to everyone”.