Spintax (Spin Syntax) in Cold Email Outreach

What is spintax?

Spintax (short for "spinning syntax") is a syntax format used to create variations of a specific piece of text. It is commonly used in content marketing and SEO to generate multiple unique versions of an article, blog post, or product description. However, I’m going to share how to use this approach in email communications, especially cold email outreach.

Examples of Spintax

First, I play with the salutation:

Then with Soft CTA:

{{RANDOM |Should I send more information? | Open to talking or chatting? | Are you interested? | Interested to know more?}}

Then the signature:

It’s just the beginning. I also can spin entire sentences, for instance, formulate different versions of UVP, and play with words, sentences, and even paragraphs. However, I wouldn’t advise overplaying.

Email outreach tools supporting Spintax

Instantly.ai - in Instantly, I can just copy-paste like this:

It randomly picks the value from the array of options.
Lemlist, which I use daily, does not support such RANDOM, but it has a more robust feature — Liquid syntax. It looks pretty complex at first sight:

But it’s just all about formulas. You can write another text depending on the variables that you uploaded with your csv:

{% if gender == "male" %} Mister, {% else %} Miss,{% endif %}

{% if position == "founder" %} As founder, you have to learn to delegate. {% endif %}

ChatGPT as a Spintax generator

Spintax requires a lot of imagination, and there are some free spintax generators on the web — you can enter words and generate options. But my best helper in this is ChatGPT.
I can ask it to generate, for instance, options for “Kind Regards”: